JLA staff are skilled at strategically and creatively applying innovative tools and techniques to expand the effectiveness of public involvement.

We can no longer rely on the written word to convey project messages. Although conventional outreach plays an important role in involving the public, conventional tools such as fact sheets, newsletters, and open houses are no longer adequate when it comes to satisfying the public’s demand for instant information or providing flexible opportunities for efficiently gathering feedback. Electronic (e) Participation helps to address the demands of a busy public, giving groups and individuals 24/7 access to the information they need and the ability to contribute meaningfully to public processes on their own terms.

The JLA eParticipation toolkit offers an array of technologies and strategies geared toward effective information delivery and feedback opportunities. The ways we can apply these tools in our public participation programs is limited only by our imaginations.

  • Video: video as promotion, video as information and participatory video. See examples links below.
  • Podcasts: the 21st century version of the traditional newsletter
  • Social Networking Sites (SNS): online services that allows people who share common interests and activities to create an online community
  • Twitter: a dynamic and convenient way to share project updates and announcements
  • Online Mapping: facilitates quick access to geographical information
  • Digital and Photographic Documentation: provides a visual record of any event or process
  • Blogs: websites that is regularly updated on specific topics and serves as a community discussion
  • Wikis: technology that allows for any member of a group to make edits to an evolving document
  • Online Project Collaboration Programs: allows multiple users to share and edit documents, leave messages, and monitor shared task lists
  • Web Surveys: a powerful way to receive feedback from stakeholders and the public
  • Project Web sites: an online resource where the public can access information about a project


Climate Smart Communities Scenarios project, Metro (Spring 2013)

This video provides an overview of Metro’s Climate Smart Communities Scenarios Project. Over twenty interviews were conducted over three months to highlight the diversity of views on how local communities can address the state mandated goal of reducing greenhouse gas emissions in the Portland Metro region. The video was screened as part of the 2013 Canadian Institute of Planners Annual Conference video festival and at the International Association of Public Participation North America Conference 2013 in Salt Lake City, Utah.

Health Equity Initiative, Multnomah County (Spring 2013)

This video provides an overview of the Multnomah County Health Equity Initiative, including highlights of program case studies. It supplemented and complimented overview content on program webpage.

Oregon Passenger Rail project, ODOT (Summer 2012)

This provides an overview of the Oregon Passenger Rail Project, a study to improve Oregon’s segment of the Pacific Northwest Rail Corridor that stretches from Eugene to Vancouver, British Columbia. It combines community voices, scenic footage, and narratives from project team members and partners to provide context for a comprehensive study to improve passenger rail in Oregon.

Down the River Clean Up, Lake Oswego-Tigard Water Partnership (Summer 2013)

This video provides a fun and informative look at the Down the River Clean Up, an annual event to clean the Clackamas River.

Tualatin Transportation System Plan, City of Tualatin (Summer 2012)

This “teaser” video helped gain interest and feedback on Tualatin’s Transportation System Plan update.